Market Segmentation and Product Positioning

Market partition and Product Positioning Samuel B. Wiggins Dr. Charles W. Richardson market trouble January 17, 2012 Market Segmentation and Product Positioning Company: caddy Shack Product: Automobile mantrap Caddy with nonmandatory storage chest and hydraulic darn system (Patent # 2PX1911OPP) Marketing Objectives: * We aim to build a node database of 7,500 to 10,000 golfers within the prime(prenominal) 12 months * We aim to win a gross revenue enhancement of $500,000 in annual sales in the first 12 months * We aim to achieve 50% node awareness of our deformity in our initial target securities industry (golfers in Florida, Georgia, southwest Carolina, and North Carolina) * We aim to show the emulous advantage of our hybridisation point through live demonstrations and online videos * We aim to achieve a convergence cycle of 60 days from enact to spoken communication 1. Conduct a SWOT (Strengths, Weakness, Opportunit y, Threats) analysis for the company; Strengths * In 2008, www.golfcoursedatabases.com reported there were rough 17,673 golf courses in the join States * In 2005, the National Golf Foundation (www.ngf.org) reported well-nigh 4.6 million golfers in the U.S.

play golf over 25 times a year and increasing steadily * New, modern product/accessories (optional storage and rolling jack hook-up system). * No assume front * Low Overhead (i.e. low number of employees) allows us to pass those savings to the customer * One possible rival in the market * Sought to be a centerfield to late age sports activity (more financially stable) * Individual association of golf, played golf for 14 years| Weakness * f! low of marketing expertise * Difference in products (i.e. in comparison to our competitor) * Customer Loyalty to competitor * Unidentifiable marketing fuzz (Unknown in the Golfing Industry) * In the early stages of the company, no product line to encourage repetitive customers * Locally produced, no secure production company * Limited...If you want to get a handsome essay, order it on our website: OrderEssay.net

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